It's hard for a star to sell something if they're constantly being pushed out of frame.Īlso, social media doesn't always translate into sales (or in this case, views). One possible answer is that they were cast in supporting roles. So why didn't Ariana Grande and Jennifer Hudson make a bigger ratings dent for Hairspray? It's a good question. The Wiz was intentionally filled with more starry musicians, including Queen Latifah, Mary J. No one on Peter Pan carried that level of brand value or wide appeal (at least, not in a musical context). Carrie Underwood, for all her poorly-reviewed acting, is a globally recognized performer, with an estimated net worth between $50 and 70 million. The big roles were also absent big names. There's been neither time nor exposure enough to build up the kind of audience that Music drew. Though the musical won eight Tonys, including Best Musical, the original 1988 John Waters film is a cult classic at best, with a dedicated but small fanbase. Hairspray is the newest property by a long shot, opening on Broadway in 2002.
The Wiz fares better, with its score ingrained by the Michael Jackson film. But Peter Pan is only a semi-classic, tainted by an ugly racist number and a hamstrung by a lack of memorable songs. The Sound Of Music is one of the canon's bona fide classics, with songs burned into America's collective consciousness. Maybe they're just not picking the right shows. NBC's musicals may be kind of doofy but they're not outright poison. The Wiz received better notices, but Hairspray seems to have found a business-as-usual reception.īut plenty of poorly reviewed shows break ratings records. Reviews have been mostly negative since day one: Underwood in particular was savaged, with many viewers tuning into hate-watch the proceedings. The easiest answer is that these things just aren't all that great.
So why have the follow-ups been such relative bombs?
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